Firma is an AI wellness coach for stress, sleep and daily habits — a private space to check in, ground yourself, and see what is actually helping over time.
Built for the two minutes between meetings, not just a scheduled weekly session.
A private AI conversation for working through a stressful day, a racing mind at night, or a habit you are trying to build — available whenever you need it, not just during office hours.
Guided wind-down conversations and simple, evidence-informed sleep hygiene suggestions when your mind will not switch off.
Quick daily check-ins that notice patterns over weeks, not just how you feel in one moment — so you can see what is actually helping.
Short grounding exercises and breathing prompts you can use in two minutes between meetings, not just during a dedicated session.
Private trends on mood, sleep and stress that help you and, if you choose, your own therapist spot what is actually changing.
Your conversations are yours. Clear controls to export or delete your data any time — detailed in our Privacy Policy.
Most people have their first conversation in under a minute.
A short intake about your goals, sleep, and what stress tends to look like for you — no diagnosis, just context.
Open a conversation any time — a rough morning, a 2am spiral, or just five minutes to reset.
Weekly summaries show what is trending, so progress does not disappear into scattered days.
Firma suggests what to try next based on what has actually helped you before — not a generic script.
Try the core experience
forever free
Full coaching, no limits
per month, billed monthly
Best value for committed use
per year (equivalent to $10/mo)
Start free today. No credit card required — just somewhere to check in.
Start free